What Would Google Do?
IN THIS SUMMARY
Google’s founders and executives understand how the introduction of Internet technology has changed the way business is conducted and how people interact with enterprises. This knowledge has made them successful and powerful. The same could be said about the founders of Facebook, Craigslist, Wikipedia, Amazon, and Digg. According to Jeff Jarvis in What Would Google Do?, these business leaders see the world differently, and therefore are completely transforming all old ways of thinking. Jarvis proposes that the best way to respond to the vast changes happening in the business world is to ask what these new leaders would do. By analyzing the way Google would respond to situations, Jarvis offers a set of Google rules that businesses can use to operate—new rules for a new age. Next, he proposes ideas about how various enterprises would be transformed if they applied the Google rules to their industries. Lastly, he discusses how Googlethink is affecting society and future generations. When faced with a challenge, business leaders should ask themselves: WWGD? By answering, organizations can begin to better navigate a world that has been changed radically and forever by Internet technology.