What Were They Thinking?

Every year, more and more new products are created, backed by marketing plans, focus groups tests, and advertising campaigns. But according to one study, only 1 out of 671 new product ideas ever reaches the market and achieves its sales targets. What Were They Thinking? takes the marketing professional and the entrepreneur on an informative and funny tour of the world of consumer goods, and answers the question of why some products sell like proverbial hot cakes and others simply bomb. The work also identifies some important trends for the future-"hot buttons"-that promise to provide those who develop them correctly a decided edge in the marketplace.