What Customers Crave

What Customers Crave

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Webb, Nicholas J. AMACOM, 2017 Audio summary available
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IN THIS SUMMARY

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized experiences throughout their purchasing journeys. In What Customers Crave, Nicholas J. Webb provides actionable advice for creating exceptional experiences that will keep customers coming back and providing positive digital feedback. He illustrates his ideas through fictional customer types, examples of disruptive innovations, and real-life success stories.