Well-Designed

Well-Designed

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Kolko, Jon Harvard Business School Publishing Corporation, 2014 Audio summary available
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IN THIS SUMMARY

In Well-Designed, Jon Kolko suggests that most of the processes used today to design and develop products are arcane and based on outdated modes of thinking. As an alternative, Kolko offers a powerful and repeatable design process to help developers conceive, design, and produce innovative and emotionally engaging products and services. He argues that because designers’ sensibilities are focused on design, they can also become great leaders in product management.