The Ways to New

The Ways to New

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Dru, Jean-Marie John Wiley & Sons, Inc., 2015 Audio summary available
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IN THIS SUMMARY

In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New, Jean-Marie Dru explains how marketing executives can use the three-phase Disruption methodology to close the gap between marketing and innovation. By referencing case studies from major companies around the world, he describes how marketing executives can change the way they think about their markets, customers, and companies. Dru’s advice can guide marketing executives as they overcome debilitating stagnation, generate innovative ideas, build stronger brands, and drive continuous growth at all levels of their organizations.