Visibility Marketing

Visibility Marketing

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Avrin, David The Career Press, Inc., 2016 Audio summary available
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IN THIS SUMMARY

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to their prospective clients in order to thrive. In Visibility Marketing, David Avrin discusses strategic approaches to presenting and integrating products and solutions through creative marketing. As Avrin explains, successful visibility marketing is more than just advertising where customers are, but doing so at the right time, in the right venue, and with the right message.