Viral Loop

The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been. An entrepreneur no longer needs a network of industry connections, a large budget, a prestigious MBA or a massive sales force to strike it rich. Many of the greatest success stories of the last 20 years have been created by bright, motivated individuals who simply understood, or at least stumbled onto, the power of virality.

In Viral Loop, Adam L. Penenberg explores this technological revolution and explains how the smartest businesses are getting out in front and cashing in. Penenberg relates the stories of companies like eBay, Facebook, Friendster, Google, Netscape, and PayPal, analyzing what these companies have in common and what separates the victors from the also-rans.