The Value Network
IN THIS SUMMARY
A new definition of value that explains how to create and add value within each of the key processes of marketing, engineering, acquisition, manufacturing, and customer service, while simultaneously integrating these processes as an interconnected network aimed at the goal of customer satisfaction. De Rose presents step-by-step guidelines and numerous examples, demonstrating how to reassess and reconstruct a business’ core activities with total contribution to customer value. De Rose’s broader, more encompassing definition of value and the excellent case he makes for integrating this rationale into all aspects of an operation, does provide a powerful reason and basis for managing a business. Most importantly, it is also a reason to which most managers and those they manage can relate-not only theoretically, but also in practical, action-oriented terms.