Upstarts!

Upstarts!

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Fenn, Donna McGraw-Hill, 2010 Audio summary available
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IN THIS SUMMARY

Upstarts! by Donna Fenn describes a generation uniquely primed for entrepreneurship due to its native familiarity with digital media, its creativity, and the family and educational cultures which have shaped it. Fenn distills eight characteristics of the generation from 150 interviews with young CEOs and 18 months of research, and devotes a chapter to each. Gen Yers are collaborators; use technology as a differentiator; disrupt the status quo; market to other GenYers; build brands through dialogue; incorporate social missions; redefine the workplace; and grow through improvisation. It behooves anyone hoping to thrive in this new business world to discern the lessons inherent in each of the eight.