The Upside of Irrationality

The Upside of Irrationality

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Ariely, Dan HarperCollins Publishers, 2010 Audio summary available
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In The Upside of Irrationality, Dan Ariely draws on his background in behavioral economics to examine irrational human behavior and how it affects decision making in the workplace and in human relationships. The goal of behavioral economics is to make sense of the way humans operate, so that people can observe their biases, be more in tune with what influences them, and make better decisions. Behavioral economists study human frailty in order to find more compassionate, realistic, and effective ways for people to avoid temptation, exert more self-control, and ultimately reach their long-term goals. They do not assume humans are perfectly sensible, calculating machines—often their observations reveal that human beings are irrational. Understanding what drives human behavior and how people can be led astray helps individuals gain control over their money, relationships, resources, safety, and health.