Unrelenting Innovation

Unrelenting Innovation

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Tellis, Gerard J. Jossey-Bass, 2013 Audio summary available
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IN THIS SUMMARY

To understand how some companies succeed through innovation, it is important to first understand why so many companies fail to innovate. Firms that dominate their markets often do so with an aura of invulnerability, their products lodged securely and seemingly indefinitely at the top. In reality, the history of corporate product development is filled with stories of incumbents that were toppled swiftly from their perches, often by smaller, newer, and more nimble competitors. In Unrelenting Innovation, Gerard J. Tellis analyzes the factors that do and do not facilitate the innovation that companies need to survive such challenges. Ultimately, he argues, innovation is an outgrowth of culture. Unless innovation is deeply embedded into all aspects of organizational culture, firms are destined to stagnate and even fall behind while others pull ahead.