Unlocking Opportunities for Growth
IN THIS SUMMARY
New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of the project is sound.
In Unlocking Opportunities for Growth, Putten and Macmillan help company leaders discover a new method for evaluating business opportunities and demonstrate that, just as a product can be engineered, so to can the financial returns of business investments. No longer do the outcomes of investments in Research and Development, new markets, and new products need to be accepted as the hand that was dealt. Instead, both general and financial managers can learn new ways of planning and directing business investments to create maximum returns coupled with reduced risks.