Unleashing Innovation

Unleashing Innovation

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Snyder, Nancy Tennant | Duarte, Deborah L. Jossey-Bass, 2008 Audio summary available
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IN THIS SUMMARY

Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the full potential of the initiative. Whirlpool decided to turn convention on its head, opting for a unique approach. Called “embedded innovation,” Whirlpool decided to build innovation into every aspect of the organization and to provide each employee with the chance to meaningfully contribute to innovation. In Unleashing Innovation, authors Nancy Tennant Snyder and Deborah L. Duarte, detail Whirlpool’s experience, revealing the ins-and-outs in the innovation initiative from both an insider and outsider perspective.