Unlabel

Unlabel

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Ecko, Marc Simon & Schuster, Inc., 2013
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IN THIS SUMMARY

In Unlabel, author Marc Ecko shares his journey as an entrepreneur, from airbrushing T-shirts in his parents' garage to running a billion-dollar fashion and lifestyle corporation. To help other entrepreneurs understand the secrets of creating and sustaining a successful personal brand, Ecko provides a framework he calls the Authenticity FormulaUnlabel examines each component of this formula, relates Ecko's business autobiography, and offers tips and techniques for creating a brand that resonates with customers.