Understanding Social Media

Understanding Social Media

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Ryan, Damian Kogan Page, 2015 Audio summary available
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IN THIS SUMMARY

In Understanding Social Media, Damian Ryan states that to use social media successfully, a business must identify key objectives, target markets, and engage with individual consumers in an authentic, timely way. He distills advice from several social media experts to present a plan companies can follow when incorporating social media. Practices include creating a strategy that uses two to three social channels and messages according to a brand’s objective with a target group; solidifying customer relationships; assembling a solid team of social media professionals; and meeting changing conditions in social media with appropriate data and technology.