Understanding Michael Porter

Understanding Michael Porter

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Magretta, Joan Harvard Business School Publishing Corporation, 2012 Audio summary available
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IN THIS SUMMARY

In Understanding Michael Porter, Joan Magretta distills the essential principles taught by business guru Michael Porter in developing winning strategies that produce sustainable competitive advantages for businesses. The book serves as an executive summary on identifying good and bad strategies based on Porter’s key foundational principles, which are often taught in business schools but misunderstood by many managers.