The Ultimate Competitive Advantage

The Ultimate Competitive Advantage

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Moon, Shawn D. | Dathe-Douglass, Sue BenBella Books, Inc., 2015 Audio summary available
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IN THIS SUMMARY

Business success is often a fleeting thing, so when an organization finds a competitive advantage, it must continue replicating that success over and over again. During the move from the Industrial Age to the Knowledge Age, companies have had to shift the way they lead their employees and acquire new competitive advantages. However, many are still utilizing antiquated systems and are not doing as well as they could be. In The Ultimate Competitive Advantage, Shawn D. Moon and Sue Dathe-Douglass map out the steps organizations can take to improve their competitive positions by embracing new paradigms, improving their organizational cultures, and cultivating loyal employees who will go above and beyond what is expected of them.