IN THIS SUMMARY
Social networking has transformed the way people and businesses interact with one another and the world. Twitter Power reveals the benefits of the social networking site Twitter, which is simply a way to send updates to people who want to receive them. Businesses can take advantage of Twitter’s immediacy and relationship building capabilities in creating effective marketing efforts. The site can be used as a way of staying in touch with potential customers as part of a branding strategy. By building a following on Twitter, businesses can interact and respond to potential or current customers in real time in order to update them on new products and services or answer questions.