Turn Clicks into Customers

Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more revenue. In Turn Clicks into Customers, search engine optimization (SEO) expert Duane Forrester reveals the best strategies for turning visitors into paying customers before they start clicking through to a competitor’s site. These proven tools and techniques help a company stand out in a crowded cyber marketplace and reach the most desirable customers