The Trusted Leader

According to Galford and Drapeau, companies cannot hope to build long term success unless they build trust with their clients and customers, and they cannot build trust with clients and customers unless they have leaders who can help trust permeate through all levels of the organization. Trust must become a discipline that is managed along with strategy and operations.

Based on their extensive research and experience, the authors present The Trusted Leader, a comprehensive, practical guide for senior leaders that identifies the critical types of trust they need to master, offers a practical formula for building organizational confidence, analyzes the obstacles to trust, and demonstrates how crises, restructurings, mergers, and executive departures can be transformed into trust-building experiences.