The Trust Prescription for Healthcare

David A. Shore’s The Trust Prescription for Healthcare offers solutions to the trust crisis in healthcare. Shore introduces the concept of trust as a critical driver of healthcare’s mission and margin. As a mission driver, trust simply improves medical outcomes – patients who trust their doctors are more likely to follow their recommendations to get better. Profit margins reap the rewards of a trusted organization by retaining customers, running more smoothly, enjoying less bureaucracy, and attracting the best staff and partnership opportunities.