The Transformational Consumer

The Transformational Consumer

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Nelson, Tara-Nicholle Berrett-Koehler Publishers, Inc., 2017
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IN THIS SUMMARY

Transformational Consumers look beyond corporate messaging to see what value a product or service provides for improving their lives. They want to solve their problems and they believe in the power of growth and change. In The Transformational Consumer, Tara-Nicholle Nelson shows companies how to tap into this valuable sales base. Her five-step process helps brands connect with potential customers on intimate intellectual and emotional levels. No longer is it enough to simply offer a product or service; Transformational Consumers demand that brands contribute positively to their pursuit of health and happiness.