Trade-Off

Most providers of products and services are confronted with trade-offs between fidelity and convenience, yet few business leaders choose to view their product and service strategy through this lens. In Trade-Off, Kevin Maney looks at businesses through the lens of fidelity versus convenience and demonstrates how this concept gives business people a new framework for thinking and talking about strategy. Those who understand the trade-offs between fidelity and convenience have solid information to make decisions about research and development, marketing and positioning products, and in determining approaches to problem-solving. Understanding fidelity swaps creates a language to understand a business phenomenon that is often instinctive but rarely articulated.