Toyota Under Fire
IN THIS SUMMARY
In Toyota Under Fire, authors Jeffrey Liker and Timothy Ogden recount how Toyota Motor Corporation effectively dealt with serious allegations concerning the safety of its automobiles while struggling with the recent economic crisis. Toyota has maintained a commitment to long-term thinking, as well as putting people first. The authors examine the company’s ability to sustain this approach during truly bad times. They describe in detail how Toyota was able to recover by turning the dual crises of the economic recession and successive automobile recalls into opportunities for improvement that ultimately allowed Toyota to retain its status as the number one automaker in retail sales the United States.