Tomorrow's Competition

Tomorrow's Competition

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Hanan, Mack Amacom, 1991
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IN THIS SUMMARY

A thought-provoking vision of tomorrow’s competitive environment that calls for the abandonment of yesterday’s conventional wisdom. Hanan contends that in order to compete in this new environment, enterprises must adopt a new "Golden Rule": Make your business competitive by making your customers more competitive. Tomorrow’s Competition discusses how good leaders will be those who are good at making the customer more competitive, know who their growth customers are and how to grow them, and earn their pay and perks by helping their customers’ leaders earn theirs. In this regard, a leader’s most important trait is "partnerability;" thus, being a customer peer is the primary requisite for leadership. This has never before been a key leadership requirement.