Think Bigger

Think Bigger

Share

van Rijmenam, Mark AMACOM, 2014 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

Big Data provides an opportunity for businesses to keep pace with today’s info-centric society. With the proliferation of digital media, sensor-enabled devices, and kilobyte-level databases, consumers themselves use technology to track their behaviors and purchases. It is essential for businesses to keep pace by creating calculated estimates for strategic plans that effectively market to today’s “quantified self.” Mark van Rijmenam shows in Think Bigger that tactics such gamification, loyalty programs, and badges are important elements of his approach to making Big Data work powerfully for the growth and profit of established and emerging businesses and organizations.