The Thank You Economy

The Thank You Economy

Share

Vaynerchuk, Gary HarperCollins Publishers, 2011
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this The Thank You Economy, a new world in which brands thrive by engaging in meaningful conversations with customers. Vaynerchuk shows how to reinvent the kind of customer engagement once taken for granted, scale it, and leverage it to grow a business through social media. Big-budget, traditional media campaigns can no longer blast an effective message at consumers. Though such campaigns still have their place, they must be linked to effective social media strategies that perpetuate conversations. Shifting a corporate culture to embrace social media is never easy in the face of entrenched, internal opposition, but history—and the market—favors the bold.