Terms of Engagement
IN THIS SUMMARY
In Terms of Engagement, author Richard Axelrod dispels the myth that change has to be leader-driven. When a few decide for many, it is difficult to engage staff and employees in the changes, and resistance to the new proposals can occur. The relationship between these two groups, the leadership and the staff, must evolve. Axelrod suggests that if the circle of involvement widens and fairness is promoted throughout the company, then people will be able to connect with one another to create communities for the purpose of taking action. Leaders will no longer be salespeople seeking “buy-in” from their staff, and the staff will no longer feel like consumers being sold a bill of goods they may not want. If honesty, trust, and transparency are consistently added to the mix, then the organization will discover that employees are engaged in the changes.