IN THIS SUMMARY
Customers and investors demand much from modern companies. They require absolute integrity, full disclosure of financials and business practices, and dialogue with company managers, and in the age of social media they have the power to police those companies and spread the “buzz” about them, both positive and negative.
In Tactical Transparency, Shel Holtz and John C. Havens write that businesses have the power to turn this demand for transparency into a strength. Companies such as Apple, McDonald’s, and JetBlue Airways do not resist demands for transparency but meet and exceed them. They enjoy trust from their employees and considerable trust equity from customers.