IN THIS SUMMARY
Earth is warming, resources are dwindling, and people are worried. But some have sighted opportunities amid the gloom. In Sustainable Excellence, Aron Cramer and Zachary Karabell explain how savvy entrepreneurs have begun implementing the principles of sustainable excellence, and are doing so profitably. Sustainability means acknowledging that what people do now affects the world their children inherit. Excellence in business means identifying and meeting human needs while turning a profit for shareholders. Industries from many sectors have managed to attain or retain excellence without violating the environment, human rights, or labor relations. That is sustainable excellence.