The Sustainability Champion's Guidebook

In The Sustainability Champion's Guidebook, Bob Willard addresses the global need for sustainable practices and the influential role of the business world in the sustainability movement. Effective leadership within organizations is critical to broadening and strengthening the sustainability movement before it is too late. Willard provides an abridged, practical field guide for transforming organizational culture from unsustainable practices to sustainability that will put companies on the right track towards developing wining strategies, breakthrough products, and innovative services.