The Surprising Solution

The world is changing at lightning speed, and only companies that understand the new realities of the global marketplace and pursue both innovation and sustainability will be equipped to prosper. In The Surprising Solution, author Bruce Piasecki addresses “how to best align going green and solving social problems with going global.”

At the core of a successful, contemporary business strategy is the concept of Social Response Capitalism, a business model that puts social concerns on par with price and performance as corporate goals. Based on Piaseck’s in-depth analysis of the global economy and his work with hundreds of multinational corporations, The Surprising Solution shows companies how to “surf” this new wave of change, navigating to success and profitability while simultaneously “making a better world.”