The Supermeds

The Supermeds

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Jones, Rochelle Charles Scribner's Sons, 1988
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IN THIS SUMMARY

As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business has not been an easy lesson for hospitals and doctors, who must now learn to compete in order to maintain their patients and their practices.