Superconsumers

Superconsumers

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Yoon, Eddie Harvard Business School Publishing Corporation, 2017 Audio summary available
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IN THIS SUMMARY

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In Superconsumers, Eddie Yoon discusses how industry leaders in different sectors have achieved competitive advantage by identifying passionate and engaged customers. He offers actionable advice to companies that want to leverage the power of superconsumers in their marketing and business strategies.