SuperBusiness

SuperBusiness

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IN THIS SUMMARY

Young entrepreneurs are often viewed as overnight sensations or flukes in the business world. In SuperBusiness, Fraser Doherty shows that youth does not always equate with inexperience. He recounts how he built a popular business, SuperJam, using his Gran’s jam recipe. Using his business as an example, Doherty leads potential entrepreneurs through a step-by-step guide for building a small business that combines profits with doing good works. Companies that strive to provide their customers with a product that improves their lives while keeping an eye not only on financial profits, but how what they do adds value to the world around them, are able to create a devoted following.