Successful Project Sponsorship

Successful Project Sponsorship

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van der Molen, Michiel Kogan Page Limited, 2015
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IN THIS SUMMARY

The success or failure of a project does not lie solely with a project manager. Successful projects are a business management responsibility in which the project sponsor plays a vital role. The project sponsor owns the business case and is responsible for communicating the goals of the project, managing the changing environment, and using his or her leadership skills to realize the goals of the project. In Successful Project Sponsorship, Michiel van der Molen shares the four principles of successful project sponsorship and provides practical advice to help busy executives achieve more control with less effort.