Street Smarts

Street Smarts

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Franklin, William H. Georgia State University Press, 1990
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IN THIS SUMMARY

The premature arrival of the future is a major problem for business managers. Most businesses are involved in what happened yesterday rather than in managing what will happen tomorrow. Today is all that you can control, what you do today determines the future. Successful people see themselves as having accomplished their goals long before they actually do. By changing your vision, you can chart a course to determine the actions that will create your picture. As you create this future image of your business, you must address (1) value creating--including the customer in the picture, (2) smart systems--creating a smarter company with smarter employees, and (3) customerizing--taking customizing a step further by treating each customer as a market. Business owners who succeed on a grand scale spend their entire lives absorbing new ideas about how to get more from themselves. Self-scrutiny-looking inward frequently and knowing in detail what you are trying to become-is the beginning of self-management. Since no one is good at everything, get better at what you are good at, then surround yourself with people and advisors who can cover the rest-peak performers focus on their natural abilities and then buy what they are lacking.