Strategy for the Corporate Level

Strategy for the Corporate Level

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Campbell, Andrew | Whitehead, Jo | Alexander, Marcus | Goold, Michael John Wiley & Sons, Ltd, 2014
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IN THIS SUMMARY

All companies must answer two fundamental questions: which businesses or markets to invest in and how to manage those businesses. A corporate-level strategy informs those answers. Strategy for the Corporate Level sheds light on the strategic thinking required to effectively run complex organizations, including how to develop corporate-level strategies that add value and drive improved business performance.