Strategies for the Green Economy
IN THIS SUMMARY
Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more. In Strategies for the Green Economy, green business expert Joel Makower provides readers with guidance on how to develop and communicate environmental strategies and derive tangible business values from their green efforts along the way. He emphasizes the need to craft focused, nuanced messages to communicate a company’s strategy. Drawing on lessons learned from both successful and unsuccessful companies, it shows readers how they can benefit from the challenges posed by environmental issues.