Stoking Your Innovation Bonfire

Stoking Your Innovation Bonfire

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Kelley, Braden John Wiley & Sons, Inc., 2010
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IN THIS SUMMARY

Without realizing it, companies may be hindering their own progress by erecting barriers to what initially made them successful: innovation. Stoking Your Innovation Bonfire by Braden Kelley is based on the idea that identifying and removing those barriers will allow companies to create successful, sustainable, innovation-focused cultures. Kelley, a consultant and blogger, uses both general guidelines and specific case studies to describe these barriers, how they affect companies’ attempts at innovation, and how companies can remove them. To successfully and sustainably innovate, companies need to focus their efforts, communicate effectively with both employees and customers, and manage change well. Focused efforts allow individuals involved in the organization to understand their roles in the innovation process. Communication ensures companies hear and understand both the voice of the customer and the ideas employees have to offer. Effective change management allows companies to adapt to the adjustments innovations require.