Sticky Marketing

In Sticky Marketing, Grant Leboff asserts that the world of marketing has been radically altered by the Internet, and has become the biggest revolution in communication since the invention of the printing press. The changes that have been wrought by the Internet require much more than simply adapting old strategies to the new world of cyberspace. Rather, a completely new way of thinking and a new set of principles are required if businesses wish to be successful in a “web-enabled technological age.” Ultimately, Sticky Marketing aims to explain how companies can become attractive and stand out in an environment in which customers have a dizzying array of choices.