The Steve Jobs Way: iLeadership for a New Generation

The Steve Jobs Way: iLeadership for a New Generation

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Elliot, Jay | Simon, William L. Vanguard Press, 2011 Audio summary available
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In The Steve Jobs Way: iLeadership for a New Generation, former Apple Senior Vice President Jay Elliot and William Simon analyze the business practices of the man who once asked a potential hire, “Do you want to keep selling sugar water, or do you want a chance to change the world?” Unquestionably, Jobs did change the world—his eight appearances on Time magazine covers attest to that. Elliot contends, though, that his actions were guided by broadly applicable principles: being passionate about the product, choosing quality over quantity, respecting and empowering employees, structuring the workplace and the organization to encourage creativity, and staying responsive to and even anticipating the needs of customers. These are the principles of iLeadership.