Start at the End

Start at the End

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Lavinsky, Dave John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

When entrepreneurs launch their businesses, they are highly motivated by the prospect of making and keeping them successful. However, initial visualizations of success can quickly give way to a host of day-to-day concerns. Business owners easily become trapped in short-term managerial concerns and lose sight of the long-term visions that first inspired them. In Start at the End, Dave Lavinsky offers entrepreneurs and business owners a new approach to drafting business plans that keeps their focus on the end vision. Only after crafting a detailed exit strategy should they work backwards to create a short-term strategic plan that dictates their day-to-day tasks.