The Starbucks Experience
IN THIS SUMMARY
Everyone is familiar with the Starbucks story. The eponymous American coffee chain has been part of peoples' lives for years now. Among other things, the company has been recognized as one of the world's most admired companies by Fortune magazine. And this has been reflected in the value placed in the company by its shareholders: since 1992, its stock has risen by an astounding 5,000 percent. The genius of the company's success lies in its proven ability to create personalized customer experiences, secure customer loyalty, stimulate business growth, generate profits, and energize employees - all at the same time.