Star Brands

Star Brands

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Rogoll, Carolina Allworth Press, 2015 Audio summary available
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IN THIS SUMMARY

Star Brands, companies that deliver unique and compelling value to their customers and stand out among the competition, do not just happen. They are carefully crafted and nurtured to drive customer loyalty and increase sales. In Star Brands, brand expert Carolina Rogoll offers a unique, step-by-step model and process through which any brand can engage more deeply with customers and create an upward growth trajectory at any stage of the brand development process.