Spark

Spark

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Winsor, John B2 Books, 2006 Audio summary available
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IN THIS SUMMARY

Everyone has the innate ability to be innovative, but this ability is sometimes slowly stripped away and replaced by the mechanics of the modern work environment and the need to get things done in a timely and predictable fashion. To be successful, individuals must unlearn many of the more linear processes that inhibit their ability and flexibility to be more creative and innovative. They must free themselves from the shackles of modern work so they can focus instead on recapturing imagination and creativity. In Spark, John Winsor explains how people must strive to be part of a community that creates an environment in which innovation can become a natural product instead of something forced and painful.