Spark

Spark

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Koller, Frank PublicAffairs, 2010 Audio summary available
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In Spark, Frank Koller examines the employment policy of the 114-year-old Lincoln Electric Company, which has remained successful through two world wars, the Great Depression and other economic crises, has expanded internationally, and has not resorted to laying off employees for economic reasons. The business policies of Lincoln Electric have been taught as a case study in almost every business administration school in the US and in many schools around the world since 1975. Yet despite its success, Lincoln Electric’s ability to remain a profitable company while keeping its promise to its employees to guarantee steady work is widely dismissed as an admirable but probably irrelevant one-of-a kind oddity.