The Source of Success

According to Georgescu, the world has crossed into uncharted territory in which “too much of a good thing has become a permanent way of life.” For the first time in history, the supply of almost everything has begun to exceed demand. It is a world in which overcapacity is rapidly making everything a commodity, and ensuring that society will likely never again see any scarcity, for any length of time.

This paradigm shift has caused the ongoing struggle between consumers and providers to be decided in favor of consumers. Thus, all business activity must be structured around the customer and the creative employee—the two remaining sources of value in today’s organizations.

The Source of Success focuses on the relationship between the customer and the creative employee to present a new standard of leadership. And, it shows how and why this relationship must be built with honesty and integrity and grounded in the five critical principles of creativity, enlightened leadership, competency, alignment, and values.