IN THIS SUMMARY
Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it is for individuals to acquire peer reviews on products and services through social networking, and the negative effect this has on traditional forms of marketing. Qualman outlines various tools and tactics that can be used to engage the attention of consumers while creating a better brand image. Some of these tactics include, but are not limited to, communicating with dissatisfied consumers on their own social networks, creating brand profiles on popular social networks, and creatively advertising within social media via the creation of brand-related applications and podcasts.