The Social Organization

The Social Organization

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Bradley, Anthony J. | McDonald, Mark P. Harvard Business School Publishing Corporation, 2011 Audio summary available
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IN THIS SUMMARY

While increasing numbers of organizations are investing in social media technology, few are successfully using it to create value through mass collaboration. In The Social Organization, social media experts Anthony Bradley and Mark McDonald explain how firms can leverage these tools to innovate and solve problems faster and better than traditional companies. The authors provide frameworks and proven techniques that any manager can apply to rally people around a collective purpose; launch an effective collaborative environment; guide collaboration toward meaningful goals; and adapt internal culture and systems to support collaboration as it evolves and helps the organization outperform the competition.